That quick turnaround yields overwhelming results. “Once we’ve arrived at a final recipe, a video can be shot and edited in as little as a day.” ![]() “Oftentimes a producer will make a new recipe for their family over the weekend, and then come in on Monday excited to make the video and share the dish with the world,” he explained. Andrew Gauthier, executive producer for BuzzFeed Motion Pictures, told me over email that the process for what to shoot isn’t especially complicated. Tasty Demais, the Brazilian site, launched in February and already has over 1 million likes. The large majority of Tasty’s videos - which are made by BuzzFeed Motion Pictures - are filmed in Los Angeles, while videos for their companion British recipe offshoot, Proper Tasty, are shot in London. The delightful drama of the Tasty commenter community is just a symptom of how many other people the videos have sucked in. ![]() Is this what they mean by mindfulness? Because, if so, I’m mindful as hell. In a sea of free-flowing content hitting my already-scattered brain (often without my asking), Tasty videos act as calming one-minute meditations. They make cooking seem painless, sedative. The clips are akin to ASMR videos: They tap into the pleasure center of my brain with their mesmerizing simplicity, lack of fussiness, and quick pace. I like to cook, and I love to eat even more, but that’s not what draws me to the recipe videos for dishes like chicken Caesar pasta salad or root-beer pie. I’ve spent an embarrassing amount of time watching Tasty videos (self-described as “snack-sized videos and recipes you’ll want to try”) on Facebook, and I’m not slowing down. Greek Yogurt Veggie DipFULL RECIPE: by Tasty on Tuesday, March 15, 2016 This Greek-yogurt veggie dip, the recipe for which is posted in the video’s comments with Tasty’s signature all-caps, vaguely threatening style (“FULL RECIPE” “PIN IT FOR LATER”), is causing people a great deal of anguish. Even further down, a complaint is lodged that real tzatziki is made with cucumbers. Greeks claim everything.” Someone else notes that the yogurt simply comes in a container labeled Greek, so it’s the brand’s fault, not Tasty’s. Eight million people have watched this 38-second clip for Greek-yogurt veggie dip, but it seems like almost half of them have something, whether whiny or constructive, to say about it.Ī commenter points out that the true Greek name for this dip is tzatziki, but below him, another laments, “Yogurt is not greek but Turkish! Yogurt is a Turkish contribution to the world, even the word Yogurt is Turkish. A bowl of dip is set in the center of a ring of vegetables and gets its final flourish: a generous sprinkle of dried onion. In the style that Tasty has become known for - sped-up, sub-one-minute videos, in which an overhead shot shows two disembodied hands creating a dish - the viewer learns that Greek-yogurt veggie dip requires only 11 ingredients and very little prep. The commenters on a recipe for Greek-yogurt veggie dip are tearing each other apart.
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